ATA Magazine

Let’s get ridiculous

Advertising project taps into student creativity

A project that I enjoy teaching each year is one I call the ridiculous products assignment. I have used this project for drama classes and Social Studies 9 (consumerism), but it could also be adapted for many other subjects, such as art or language arts, at several grade levels.  

For this project, either on their own or in groups of two or three, students create a made-up product or invention out of readily available materials. The product does not have to move properly so it follows function, but it must have a purpose. I typically bring in assorted supplies like cups, cardboard, paint, pipe cleaners, tape, etc. and invite students to bring any materials they would like to use to create their product.  

Once students have created their product, they then create a visual advertisement on a poster or in a video to describe the product and sell it. Their advertisement must include the name of the product; an explanation or demonstration of what it does; the price; at least one category of advertising, such as the bandwagon effect, plain folks appeal, etc.; and at least two techniques of advertising, such as music/jingles, comedy, metaphor, etc.  

 

During this project, students are able to showcase their creativity in new ways, and they always enjoy working with their hands to build a new invention and share it with their peers! A fun example was when students made an "aquarium on wheels" to take their pet fish for a walk!  

This project assesses a wide variety of outcomes in various subjects. Additionally, if teachers are looking for an assessment of listening/speaking outcomes, they could have students present their work and final advertisement to the class. 

Students are able to showcase their creativity in new ways.

Got an Idea? Teacher Hacks is a place for colleagues to share their awesome ideas. If you have a hack that you’d like to share with your colleagues, please email a summary and photos to managing editor Cory Hare at cory.hare@ata.ab.ca.