Campaign promotion

The ATA promotes the Provincial Executive Council (PEC) election by

• Announcing all candidates on our website and in the ATA News. 
• Posting candidates’ biographies and video speeches on our website. 
• Using social media to spread awareness of the election and clarify voting instructions. 
• Sharing election information with school representatives.
• Hosting election forums.
• Promoting elections at conventions and providing a campaign table.
• Distributing campaign materials through a special school mailing. 
• Mailing campaign materials to certain groups of members. 

As a candidate, you have a variety of opportunities to campaign and to promote the PEC election. You also have requirements to fulfill by specific deadlines,  such as providing your bio to the ATA and participating in any forums planned by the ATA or your local, depending on the position you are running for and whether it is contested or not. 

Candidate announcement 

Upon the close of nominations, the ATA will announce all candidates on its website and in the ATA News. 

Each candidate should submit a headshot photo that is consistent with the election rules to accompany the announcement.

Headshot photo requirements: 

• Photos must be emailed to the elections administrative officer (elections@ata.ab.ca) in a digital format, such as JPEG or TIF, by January 20, 2025. 
• Preferred graphic specifications: 2 inches by 3 inches in size and 300 dots per inch (dpi) resolution.

Candidate bios, platforms and speeches

Each candidate is asked to submit a brief biography and campaign platform summary for publication in the ATA News and on the ATA website. We also request a campaign video speech from each candidate to publish on the website and on our YouTube channel.  

Be sure to participate in this important part of your campaign! Submitting these items ensures all ATA members have access to information on which to base their votes.

All deadlines are firm! Plan ahead to have your submissions in by the deadlines stated below. 

Campaign table at teachers’ conventions

During election years, the ATA purchases floor space at every teachers’ convention for candidates to campaign.  

This area will have nonpartisan signage promoting the election itself, as well as a table upon which candidates can display their materials. 

Please refer to the Candidates’ Handbook for detailed information.

Election forums

Once candidates are confirmed, the ATA will arrange virtual election forums, providing candidates in contested races with a formal opportunity to engage with ATA members and campaign for votes. 

ATA locals may arrange additional forums or other campaign events. 

Details on the forums will be communicated by email to candidates.

Special school mailing

Throughout the school year, the ATA sends regular mailings to all school districts in the province. During the election, the ATA covers the cost of one school mailing of campaign materials for each candidate. 

If you choose to participate in the school mailing, please read these instructions carefully.  

Requirements

• You may submit a maximum of two items for the mailing. 
  • Required print quantities (coming soon)
  • Materials must be delivered to the ATA, prepared for packaging in a 9-inch by 12-inch envelope.
• No folding, stapling or other services are provided to candidates by the ATA.
• Campaign materials for the school mailing must be received by 4 pm on February 4, 2025. Any campaign materials received after this date will not be distributed through the school mailing.

After the election, you can submit the invoices of the costs incurred for sending school mailing materials to the ATA. Please refer to Election Finances for more information. 

Campaign guidelines

Designers tip sheet (coming soon)

• Do not use the ATA logo on campaign materials. However, you can use the official PEC election candidate logo, which is available in English and French (please see below). 
• Incumbent members of PEC are not to use ATA stationery or business cards to promote their campaign. 
• All campaign materials must be approved by the election’s returning officer before the materials are produced. 
• Distribution of campaign materials in any form before candidates are validated on nomination day is prohibited. 
• See Election rules and deadlines for more information. 

Social media images

The official PEC candidate logo is available to candidates who want voters to instantly recognize their campaign materials as belonging to a PEC election candidate.

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Mailing your campaign materials

Mailing Labels or Addressed Envelopes

By request and for a cost, the ATA will supply candidates with their choice of either mailing labels or preaddressed envelopes to mail campaign materials to any, or all, of these groups:

• Local presidents
• School representatives
• Associate members
• Active members on leave of absence

Postage for mailing these items is the candidate’s responsibility. For information on cost and approximate quantities, please refer to Candidate Mailing Information (coming soon).

The deadline to submit this request is noon on February 4, 2025, to the elections administrative officer at elections@ata.ab.ca. Any requests submitted after this date will not be accommodated.