It’s time for real, measurable improvements in Alberta classrooms.
That’s the core message of a new advertising campaign that the Alberta Teachers’ Association (ATA) has launched. Titled “Progress, not promises,” the ads will be appearing on radio, television, movie theatre screens, social media and billboards.
“For years, teachers have heard promises about new schools, more teachers and additional supports for students,” said Chris Gonsalvez, the ATA staff officer who oversaw the ad’s creative development. “But now it is time for accountability. What is actually being done to help Alberta students succeed?”
The campaign highlights concrete outcomes that teachers want to see. These include tangible and observable reductions in class size, meaningful wraparound supports for students and active strategies to address classroom complexity. Also being called for is transparent and sufficient funding, with per-student spending that at least matches the national average.
“Progress isn’t about announcements; it’s about what students experience every day,” said Gonsalvez. “This campaign calls for progress to ensure that Alberta’s public education system is no longer the least funded per student.”
Designed to spark public discussion and hold policymakers accountable for translating promises into tangible results, the campaign aims for the government to prioritize resources and examine practices to make a meaningful difference for teachers and students.
“The government has expressed promises and commitments to students and education in this province,” said Gonsalvez. “We hope that this campaign brings attention to the need for progress through tangible actions and policies to reflect those promises.”
