Created by TAG Advertising, the ATA’s latest campaign includes billboards bearing actual chairs that represent an overcrowded Alberta classroom. They are part of a campaign to highlight issues affecting the public education system in advance of a spring provincial election.
TAG Advertising employees Sophie Haines (front) and Jessica Sherman execute the difficult job of converting white chairs to red.
After 112 chairs were assembled and 39 painted red, they await shipment to their temporary homes on billboards throughout the province.
A crew from Outfront Media took approximately two hours on March 15 to affix 33 chairs to a billboard next to a freeway connecting Edmonton and Sherwood Park. Similar billboards are in place in Red Deer and Calgary.
Thumbs up from everyone after the ATA billboard is complete
TAG Advertising employees Sophie Haines (front) and Jessica Sherman execute the difficult job of converting white chairs to red.
After 112 chairs were assembled and 39 painted red, they await shipment to their temporary homes on billboards throughout the province.
A crew from Outfront Media took approximately two hours on March 15 to affix 33 chairs to a billboard next to a freeway connecting Edmonton and Sherwood Park. Similar billboards are in place in Red Deer and Calgary.
Thumbs up from everyone after the ATA billboard is complete
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